There are numerous cheap hotel chains in France which knock the spots off any UK equivalent in terms of price. However recent implementation of EU regulations by most of these chains means that family rooms for upto 4 people (including children) are becoming a thing of the past...

Luckily, the B&B, Villages Hotel and the Misterbed chains still offer family rooms for up to 4 people, so for a standard 2 parent-2 young kids family, these are our motels of choice, when travelling long distance by autoroute. The B&B chain is particularly good in that the family rooms are on two levels. Make sure you book a family room in advance though.

One to avoid
MisterBed at Troyes is at a VERY noisy location being next to a factory that operates 24 hours. As there is no A/C and you have to leave the windows open in summer so don't even think about a visit at that time of year. This was particularly annoying for us as we rang up to ask how noisy it was before booking and were assured it was quiet. The MisterBed hotel at Bourges was fine however.
Shops
Auchan
Bouchara
Carrefour
Fnac
Hotel Chains
B&B
Etap
Fasthotel
Formule1
Ibis
Mercure
Misterbed
Novotel
Premiere Classe
Quickpalace
Villages Hotel
 
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